Our Business Model

We operate as a wholesale distributor within the Amazon marketplace. Rather than manufacturing our own products, we focus on what we do best: building purchasing relationships with brands and distributors, and managing the wholesale and distribution side of getting those products to market.

Our Approach to Sourcing

We source inventory in two ways: by purchasing from authorized distributors, and by purchasing directly from brands and manufacturers. We look for partners interested in a long-term wholesale relationship rather than a single transaction, and we aim to be a straightforward, professional purchasing partner for the brands we work with.


Our U.S. Market Focus

Balceiro Holdings LLC is based in the United States and focuses its distribution on the U.S. market through Amazon.com. This focus allows us to build a deep understanding of U.S. e-commerce demand and to be a consistent sales channel for the brands we partner with.

Our Long-Term Philosophy

We're building Balceiro Holdings around long-term relationships rather than short-term arbitrage — with the brands and suppliers we purchase from, and with the customers who ultimately buy through Amazon.com. As our supplier relationships and product catalog grow, our approach to purchasing stays the same: direct, transparent, and professional.

Think we'd work well together?

Brands, manufacturers, and distributors are welcome to reach out to our purchasing team directly.

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